The Royal Mint Appoints Jörg Sassmannshausen as Regional Director of Sales

Jörg Sassmannshausen, the new Regional Director of Sales at The Royal Mint.
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The Royal Mint has appointed Jörg Sassmannshausen as a Regional Director of Sales. Jörg joins the Currency division and will help ensure The Royal Mint continues to offer leading products and services in coin and blank production, end of life metal reclamation and cash handling consultancy for central banks and Mints globally.

Jörg joins The Royal Mint from the Dutch Royal Mint where he was Director of Sales and brings over ten years’ experience in currency management. Prior to joining the coin industry, he worked at Diskey Entertainment and Bodycare – gaining a wide range of experience in sales, commercial partnerships, and relationship management.

The Currency division sits at the heart of The Royal Mint, as the most established business in its portfolio. Over the last year it made 3.4 billion coins and blanks for 25 countries around the world. It is renowned for making technically advanced bi-metallic currency, such as the £1 coin which is one of the most secure in the world.

Jörg Sassmannshausen, Regional Director of Sales at The Royal Mint, said: “It is a privilege to join The Royal Mint – an organisation which combines a rich history with an exciting future. I look forward to supporting our customers and working with the wider team to continue to innovate and offer leading service in the market.”

Simon Lake Director of Sales for The Royal Mint said: “We are delighted to welcome Jörg Sassmannshausen to the currency division, his expertise is a great addition to the business and to our customers. Over recent years The Royal Mint has successfully grown into new markets thanks to our industry leading service, and commitment to working with customers at every stage of the cash cycle. This is a challenging time for our industry, but The Royal Mint has worked hard throughout the past year to ensure we always deliver for our customers. We look forward to continuing to innovate and offer new services in 2021.”

The Royal Mint have an unrivalled 1,100-year history of making coins for the UK and overseas. This means the Currency team can support on a wide range of areas, including:

  • Coin design and manufacturing: The design and manufacture of bi metallic, technically advanced coins produced at The Royal Mint’s secure site. This is particularly helpful for countries looking to exchange low denomination banknotes for secure coins.
  • Currency reclamation: The Royal Mint’s innovative reclamation program helps fund the introduction of new coins, through the cost of the It can deliver major seigniorage improvements and prevent the illegal removal and smelting of coins.
  • Forecasting: The Royal Mint’s extensive experience in the UK market means we can advise and consult on currency forecasting. Helping to manage costs, and ensure currency circulates


More information on The Royal Mint can be found on their website.

In 2019 the Royal mint celebrated their fifty years anniversary in Wales.