How can mints create a sustainable market for their collectible products? At the 2022 TEMAN Conference, Ursula Kampmann held a 15-minute online presentation on the subject “How to Develop a Sustainable Commemorative Coin Policy: Chances and Challenges”, explaining in detail how coin producers can turn collectors into loyal customers.
She used several examples to illustrate that it’s not enough to produce collector coins inspired by popular themes. A best practice example demonstrates what coin producers should really focus on.
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If mints take the secondary market of collectors into account, they will be better off in the long run. Watch the video and see for yourself the basic considerations that form the basis of a sustainable production of collector coins.