There are only a few companies that have shaped the world of coins as much as the Liechtenstein think tank CIT Coin Invest. Many of the ideas the company realized for the first time ever on commemorative coins issued by exotic countries found their way into the world of mainstream commemorative coins and can now even be seen on circulation coins. The most successful technique co-initiated by CIT Coin Invest is color application. But this is not the only glorious chapter of the company’s history.
The 70s: Starting as a Coin Dealer for Contemporary Coins
In 1970, when silver was booming, Dr. Günter Gruber started coin trading in Liechtenstein. The company’s activities were confined to sell modern coins of foreign mints on the European market. In order to do so, CIT Coin Invest collaborated with some of the best renowned mints like the British Royal Mint, the US Mint or the Italian Zecca dello Stato. Coin Invest Trust became one of the major importers of contemporary coins in Europe.
The 80s: Quality as a Response to Quantity
In the middle of the 80s, many mints discovered the potential for commemorative coins. Their coins flooded the collectors’ world and coincided with a decline of its interest in investment products. As a consequence, numerous coin dealers folded.
During this time, CIT Coin Invest developed its own way. A profound knowledge of the preferences of collectors prompted the management of the company to create own products. In 1982, the first one was issued: A Zurich shooting taler, whose off-strikes in platinum and palladium sold incredibly well, especially on the US market.
In 1987, CIT Coin Invest was able to convince Albania and the Hungarian Mint to join forces in order to issue commemorative coins. The first product was a coin in gold, silver and cupronickel celebrating the 60th anniversary of founding the Port of Durrës.
The following project set new standards and showed which path CIT Coin Invest was to take in the future. In 1988, an Albanian commemorative coin celebrating the state railway was issued. On one side, an old train drove into a tunnel, on the other side, a modern train came out. The tunnel was designed as a hole, which was new at the time and extremely demanding to realize from the technical point of view. For this coin, CIT Coin Invest received the highest award the numismatic world has to offer, the COTY.
It was not to be the last Coin of the Year Award CIT Coin Invest was honored with. Particularly in the category “most innovative coin”, there is probably no one who was awarded more COTYs.
The 90s: Boom in Times of Economic Downturn
While the number of coins issued by state mints declined sharply, CIT Coin Invest became one of the most successful coin agencies. Many of the techniques mints all over the world are applying today, were developed and implemented for the first time during those years on the initiative of the think tank in Liechtenstein.
For example, one the world’s first colored coin was issued by CIT in 1992. It was part of the Marine Life Protection series issued in collaboration with Palau. This series, which was continued until 2017, includes more than 50 issues and is thus the longest-lived series of commemorative coins ever produced. That this development was of crucial importance can be seen by the fact that it is impossible to imagine today’s world of contemporary coins without color.
In the same year, CIT developed a new area of business that is taken for granted by the mints of our days, however, it was not back then: the business with licensed products and fan merchandise. In 1992, a Rotary coin was issued. One year later, a coin of the Marshall Islands with the portrait of Elvis Presley was launched.
The silver giant weighing 2 kilos issued by CIT Coin Invest in 1996 for The Bahamas was not as common back then as silver and gold multiples are today.
The 2000s: Tiffany and Other Techniques
In 2004, the first Tiffany coin was produced. Up to now the Tiffany Art series is a worldwide success appreciated by the numismatic community. The coin was awarded the COTY in the category “most innovative coin”.
However, the real honor was awarded to it by the collectors: While the first pieces were sold for about $100, today one has to pay up to $8,000 to purchase the first issue of this successful series.
Developing new techniques and implementing them in a successful, aesthetically pleasing manner became CIT Coin Invest’s signature feature. The first holograms, inlays in all colors, shapes and materials possible, microminting – nothing was, nothing is impossible.
That decade gave birth to legendary series like Meteorite Impacts and Wildlife Protection, of which two out of nine issues were awarded the COTY.
By that point, at the latest, CIT Coin Invest also attracted attention outside of the numismatic world. For example, the legendary National Geographic reported in 2007 on CIT Coin Invest and its products.
The 2010s: CIT Coin Invest’s Products Make Their Way into the British Museum
Since 2011, coins of CIT Coin Invest have been part of the extensive collection of the British Museum in London. And rightly so: Previously, nobody had applied so many different techniques simultaniously to attractive collector coins.
And there was still no end in sight to this development: In 2015, smartminting© technology was developed in collaboration with B. H. Mayer’s Kunstprägeanstalt in Munich and employed for the first time to produce commemorative coins. Thus, CIT Coin Invest started a new chapter of modern minting techniques. For the first time since the success of the knuckle joint press, it was possible to achieve a coin relief similar to that known from the medals of the 19th century. Shortly thereafter, a technique for minting gold coins was developed that made it possible to produce coins of large diameters: BGM©, Big Gold Minting.
By combining various finishes, inlays, delicate color application and special shapes, numismatic works of art were created inspired by the ideas of CIT Coin Invest. Those pieces – often imitated but never equalled – have set a new quality standard for the industry.
Therefore, it became necessary in 2014 to establish a security feature – SeQrySign – that guarantees collectors that the coin they have in their hands is an original product of CIT Coin Invest.
CIT Coin Invest Today: 50 Years of Tradition in Innovation
And the success story continues. Be sure, what CIT Coin Invest will display at their anniversary booth at the World Money Fair 2020, will attract a lot of attention. The reason is that they did it again: CIT Coin Invest developed a new technique in collaboration with B. H. Mayer’s Kunstprägeanstalt. Come and discover the next big thing in minting technology!
For more information visit the official Website of Coin Invest Trust.
Read more about the security feature SeQrSign.
This is just a selection of awards CIT has won for their products.
And in this article we present the latest product of CIT Coin Invest, a Fabergé egg.
