The global interest and media coverage of the Roger Federer commemorative silver coins were huge and unprecedented in Swissmint’s history. Following the start of the pre-sale for the Roger Federer coins, the Swissmint webshop received 13 million clicks in just a few days. Since December 2019, Swissmint has received around 6,000 emails about these coins. All 70,000 of them sold out within a very short time. The pre-sale of 33,000 coins was carried out exclusively via the mint’s webshop. On the day of issue, 23 January 2020, the remaining 37,000 coins became available to order via the webshop and using the order form in the mint’s customer magazine “Heads or Tails”. In addition, a limited number of Roger Federer coins was available at the coin fairs in Berlin and Basel in February 2020. In this way, Swissmint was able to ensure that interested customers could purchase the coins online via the webshop, by post using the order form or in person at the coin fairs. For staffing reasons, it was not possible to accept orders by telephone or email.
Between December 2019 and February 2020, Swissmint dispatched around 24,000 shipments of Roger Federer coins all over the world by registered mail. All shipments, as well as the associated waybills and insurance documents, had to be done by hand and prepared for sending. All these jobs were carried out within Swissmint using its existing team of 20 people.
Although the sale of the Roger Federer coins was a great success, Swissmint is aware that, owing to the sudden rush of customers and despite the best possible preparation for the sale, not everything ran smoothly. It was also not possible to answer enquiries from individual customers.
Swissmint has learned from this experience. When they will start to produce further 40,000 silver coins “Roger Federer” and gold coins “Roger Federer” on 3 September 2020, Swissmint will be perfectly equipped to tackle unforeseen problems in the best way possible.
On our website you will find, of course, more information on the silver coin “Roger Federer”.
There you can also learn everything you have to know for ordering Federer commemorative coins.
Here you will find the Swissmint webshop.
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